About
Pace Auto Group is the parent company behind seven automotive brands.
With roots dating back to 2006, the group has grown through market understanding, practical execution, and a clear focus on helping South Africans access mobility solutions that work for real-life needs.
Who we are
Pace Auto Group is the parent company behind seven automotive brands operating across car rental, commercial vehicle rental, rent-to-buy, fleet leasing, vehicle servicing, vehicle sales, and parts and salvage.
What the group represents
At group level, Pace Auto Group provides structure, strategic direction, and operational support for a portfolio of brands that each play a distinct role in the South African automotive market.
This is not a single-product business. It is a mobility ecosystem with reach across consumer rental, commercial access, rent-to-buy, fleet support, in-house servicing, and vehicle sales.
A portfolio approach to automotive opportunity.
Each Pace brand serves its own market while contributing to the strength, resilience, and operational depth of the group as a whole.
Diversified mobility exposure
The group operates across multiple automotive segments, reducing dependence on any single category of demand.
Operational alignment
Shared experience across rental, fleet, servicing, and sales supports stronger execution and better vehicle lifecycle control.
Nationwide presence
Pace brands are positioned to serve customers and partners across South Africa through accessible, practical mobility solutions.